Hike New England - Advertise on HikeNewEngland.com

View from ledges on the east side of Blueberry Mtn. (photo by Webmaster)

Left-hand Double
This ad is an example of how big a "Left-hand Double" ad is. It also uses the option of having an alternate background color to really stand out from the other ads. The white text and bright green links are standard when using the blue background. Another option available is a green button for links (see below).

This button is rendered using javascript and is therefore fast-loading (not a graphic).

Left-hand Single
This ad is an example of how big a "Left-hand Single" ad is. It also uses an extra color (maroon) for accenting specific text. It has the optional white background for which green and black are the standard text colors and blue is used for links. The ad size is 160 pixels wide by 180 pixels tall.

Advertise with HikeNewEngland.com

Reach your audience. HikeNewEngland.com provides a great venue for both tourism and outdoor recreation industries to reach a targeted audience. HikeNewEngland.com provides free trail guides, including trail maps, photos, driving directions, and detailed narratives. The site also offers articles and other information related to hiking.

Visitors to HikeNewEngland.com include all sorts of outdoors lovers: Hikers, walkers, campers, nature-lovers, wildflower enthusiasts, and snowshoers for starters; but hikers almost always participate in other sports - often paddling, boating, cross-country skiing, downhill skiing, and climbing. So advertising here is a great option for any industry selling gear or clothing for any of these sports.

View from Blueberry Mountain in Evans Notch (photo by Mark Malnati)

And hikers are always looking for food, gear, and other recreational opportunities on their route. Often a weekend venture will include a day of hiking followed by another day in the area spent shopping, dining, sightseeing, and taking in whatever other diversions are available.

HikeNewEngland.com's advertising is uniquely positioned to enable you to reach these recreationists that are already planning a visit in your geographical area. You get to choose which hiking pages that you want to place your ads on so you can target hikers in general by putting ads on any page; and hikers specific to your location by advertising on pages representing hikes that are physically near you.

Your ad can include links to your business website but you don't need to be on the web to advertise with us - you can simply include your phone number and address, as you would for a traditional print ad.

Our prices are very reasonable - you get to advertise with us for a full year at a rate that would probably get you only a week's worth of print in a local newspaper.

Ad Details

Ads are placed in the left and right sidebars and are usually interspersed with trail photos and other hiking information so website visitors are accustomed to checking the sidelines for information. This will ensure that your ad gets noticed. Check out the sidebars on this page for some sample ad configurations and look at some of our trail guide pages to see live ads: Mount Jefferson and Blueberry Mountain.

Standard Ad Sizes and Prices*

Left-hand Single: 160 pixels wide by 180 pixels tall. $100/year
Right-hand Single: 220 pixels wide by 125 pixels tall. $100/year
Left-hand Double: 160 pixels wide by 360 pixels tall. $190/year
Right-hand Double: 220 pixels wide by 250 pixels tall. $190/year

* Non-profit organizations receive a 50% discount on the standard ad prices.

All of our ads our text-only - the goal is to quickly display information rather than aggravate users by making them wait while graphic-heavy ads and animations are downloaded. Studies show that 60% of the online community has slow dial-up service (usually because that's the only option available to them). And surveys indicate that the vast majority finds graphic animations to be annoying.

HikeNewEngland.com's goal is to provide information - both trail content and related advertising content - in a hassle-free manner so that our users will keep returning. Hikers will regard the advertising as useful additional information the way we seamlessly integrate it into the site's content.

Layout for a standard ad

The standard ad has a black heading which is underlined.
The background color is light green.
The main text is green.
The outline of the ad box is also green.
Linked or highlighted text is blue.
There is no limit to the number of links you may include in a single ad.
Font size can be large or small as long as all your text fits into the ad box.
Text may be bolded if desired.
Advertisers may choose which page(s) to display the ads so that you may pick the most appropriate page based on geographic area or content (provided there is still advertising space available on that page).
Advertisers may choose where in the sidebar they want their ad displayed (provided that particular space has not yet been claimed).

Prices for add-on options

Alternate text colors: choices maroon or white on the green background. $20/year per extra color
Blue background with white text and bright green links and highlights $50/year
Maroon background with white text and bright green links and highlights $50/year
White background with black headline, green text, and blue links and highlights $50/year
Link buttons (green button, white text, button changes to blue when user hovers over it). $50/year

Home Page Ads

Half-width Home: An ad at the bottom of the list of hikes spans half a page and is 100 pixels tall. There will only be two ads in this position. Note that since users can customize the list of hikes by selecting search criteria, that they are then likely to scroll down to the bottom of the page to see every hike that fits their interests. $350/year
Full-width Home: An ad at the bottom of the list of hikes spans the entire width of the page and is 100 pixels tall. (If this ad spot has been purchased, then the half-width home page ads will not be available.) There will only be one ad in this position. Note that since users can customize the list of hikes by selecting search criteria, that they are then likely to scroll down to the bottom of the page to see every hike that fits their interests. $800/year

Example of home page with half-width ads

Welcome

Welcome hikers, walkers, and snowshoers!

This site is geared towards those that love to be outside. Whether you're looking for outdoor fitness and recreation or wishing to find peace and serenity through nature - we have suggestions for you.

Our free trail guide resource offers everything from short, easy, nature walks to challenging mountain climbs above timberline in the alpine zone. The detailed trail reports with hike descriptions, maps, photos, and driving directions serve as a great planning tool. Many of the trail guides are based on hikes in the beautiful White Mountains of New Hampshire.

We offer ideas for all seasons so take those boots or snowshoes out of the closet and go for a hike! Get revitalized and melt away stress; there's always a special peace or joy in being surrounded by nature whether you're all alone on a remote path or on a busy trail exchanging cheerful greetings with like-minded people.

HikeNewEngland.com covers hikes in Maine, Vermont, New Hampshire, Massachusetts, Connecticut, and Rhode Island. We'd like to hear about your adventures in these areas so feel free to submit your own trail report.

Pitcher plant at Ponemah Bog (photo by Ben Kimball for NH Natural Heritage Bureau)

Right-Hand Single Ad Example
This ad is 220 pixels wide by 125 pixels tall. It uses the maroon background option with white text and bright green for links. The white text and green links are standard for the maroon background.

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